The Visual Consultancy Corporation provides flexible marketing communication and publishing services - with in national and international markets, . The Visual Consultancy Corporation works with clients to communicate how effectively a product or service can improve quality of life. Our award-winning medical & healthcare communication team are expert in devising whole suites of materials, designed to continually reinforce your marketing communication message. Our range of services include:

Print Promotions
We create integrated materials to enhance any medical communication, documentation, publishing or educational project. If you have a message and an audience, we'll create a way to reach them -- clean and simple. That means brochures, slide kits, monographs, abstract books, training manuals, direct mail, patient information and education materials, annual reports, point-of-purchase/OTC support materials, package design, posters -- any mix of words and images that shapes your communication. To help your message stand out, we develop interesting, readable and attractive high-quality materials that need not be fancy or ultra-expensive. The professionals behind The Visual Consultancy Corporation have experience in producing magazines, newsletters, product monographs, custom supplements, collateral materials and other communications and educational materials, in both print and Web formats.





Contract Publications and Custom Publishing
Design, art direction and editorial management for any size of magazine or newsletter. Trade magazines. Detail aids and product monographs. Abstract books. Online communication. Education support materials and internal employee publications. Our versatile experience includes redesigning existing publications and getting new ones off the ground. We advise on and develop detailed pre- and post-launch publications plans, coordinate and arrange for advisory boards, and make sure that your communications materials are in line with all regulations that apply. We provide complete service from concept and production through coordination of all contracted materials and printing.





Event Management and Exhibitions Design
Scientific meetings and medical conferences often offer important contact opportunities and allow you to showcase a product or technology. They are a valuable part of an integrated communications process. At The Visual Consultancy Corporation we can help optimize those opportunities. We've got a reputation for excellent Event Management and Exhibition Design. Creating and re-creating your appearance at major scientific and medical meetings and symposia, trade shows, congresses, sponsored meetings and satellite symposia. Emphasizing well-thought-out presentation techniques that are synergistic with your corporate communications, brand and product strategy. Using and reusing your corporate identity as part of an integrated approach, instantly recognizable by your target audience.

At The Visual Consultancy Corporation we design, produce and customize meeting events, symposia and exhibits to fit your needs. We offer the best mix of innovative management, forward-looking technology, creative and effective communication concepts and professional employees. We employ the most creative 3-D tradeshow and exhibit designers using the most sophisticated techniques to turn your identity, services, products and message into powerful visual images. Our designers are skilled in capturing your identity and translating that into images, colors and textures that capture your audience's attention. Our approach also includes maintaining a close working relationship with you and becoming an integral part of your communication team, offering a complete and comprehensive array of unparalleled services. We have a proven record for making things happen.

Multicultural Design
More than just pictures, colors and typefaces, great multicultural design is about emotions, feelings and relationships. It's about understanding how to connect with your target audience. At The Visual Consultancy Corporation, we make it our job to understand the cultural implications of the elements of design. We'll work with your designers (or with our own, if you prefer) and provide a creative solution that fits the cultural nuances of the target market, while maintaining your brand's identity and extending awareness of your brand in a global marketplace. We can create pieces or work to adapt existing design elements to fit a culturally specific target audience. Our experience covers brochures, annual reports, slide kits, packaging design and corporate identity systems.





Product Launch Support
Successfully launching a product into today's increasingly competitive market requires creative thought, planning and appropriate communication to the target audience. During a product launch, communications, publishing and education activities reach their peak. We develop and manage effective programs supporting the launch of new products, ensuring that a product's introduction to the marketplace is a positive one. This effort may include a variety of services, including advertisements, PR and media events, satellite symposia and scientific meetings, print promotions, video news releases and other techniques to ensure maximum positive exposure.




Packaging and Labeling
An essential component of every marketing initiative is packaging and labeling. At The Visual Consultancy Corporation we are experienced in a variety of multicultural packaging and labeling applications. Additionally, we make sure that packaging and labeling are in synch with all local regulations and voluntary industry guidelines that apply. From the development of packaging strategies that support your brand identity in a multicultural environment, to the adaptation of existing packaging for a diverse audience, we have the knowledge to get the job done right. Whether you have to balance the need for multilingual information with a clear visual identity or need to meet international packaging and labeling requirements and directives, The Visual Consultancy Corporation has the experience to ensure your packaging projects are handled smoothly and efficiently.

The Visual Consultancy Corporation is experienced with product naming and brand development, packaging design and labeling for consumer and commercial goods, industrial applications, and package inserts (SmPCs and PILs).




Editorial Advisory Board Coordination
Assembling a group of prominent physicians, expert researchers and thought leaders for a specific therapeutic area who can be a resource for guiding corporate and product publishing strategy, embracing the corporate philosophy and product(s) positioning and protecting and guaranteeing the quality of the published content.

Successful Editorial Advisory Board meetings rely on more than just accurate science. We work with clients' clinical staff to structure the presentation to ensure complete understanding of a product's therapeutic contributions and role in the marketplace. Additionally, our services include coordinating all required activities of the Editorial Advisory Board. All Editorial Advisory Board members will be openly available for follow-up telephone discussions and to answer questions, test theoretical strategies, and become primary advocates for both the company and the product.





Crisis and Issues Management
At some point, all companies face a crisis. The Visual Consultancy Corporation offers assistance in crisis preparation and in dealing with situations requiring careful communications management to prevent or control a potentially damaging situation. These may range from product recalls to an inaccurate portrayal of a product or company in the media to a plant closing. Additionally, threats to a company's or an industry's business often come from legislation introduced at a national or international level. We develop strategies to ensure that your voice and position is heard and understood. The process may begin with position papers, but can range to full grassroots campaigns.

Medical, Clinical and Regulatory Writing and International Adaptation
International medical communication professionals and consultants at The Visual Consultancy Corporation can work with your clinical department in preparing and writing communication, education and publication tools. Then we take that material through our careful adaptation and production process, which includes review by medical experts, an in-country review and ongoing glossary development to ensure consistency in the use of medical terminology. We certify our foreign language versions to ensure they meet regulatory requirements for quality assurance. Our medical writers are member of the EMWA (European Medical Writers Association) and the AMWA (American Medical Writers Association).





PR and Media Relations
We build, maintain and support your PR and media relations. We have a good understanding of what makes a news story for relevant press audiences. When you have something important to communicate to the media, we can get your message to the right editors and reporters. Through our understanding of the trade, business and scientific press in both Europe and North America, we can create media visibility through feature articles and critical "round-up" articles. Physicians are no longer the sole audience for medical and pharmaceutical communications. Patient support and advocacy groups, government officials and the general public are interested in current and future developments in medicine. Therefore, we are adept at gaining consumer press coverage of medical and scientific data presented at medical conferences or as published in peer-reviewed journals. Our demonstrated relationships with the scientific and consumer health media are the result of years of scientific integrity and mutual respect. Bi-monthly summary reports, plans and newsclips, as well as ongoing meetings, keep clients fully informed of our activities on their behalf. These activities include:

Generate News and Feature Articles
Establish Relationships with the Press
Design control, including risk management
Design validation
Public Relations Staff without Employee Overhead
Materials for Multi-Purpose Presentations
Stimulate Customer Goodwill
Create Your Own News Format
Plan Segmented Communications Programs
Implement Segmented Communications Programs
Maintain Segmented Communications Programs
Measure Publicity Results






Documentation Control and Management
Documentation control and management is a major concern for today's multinational pharmaceutical, medical manufacturing and diagnostic companies. The task of managing document development and adaptation for a variety of products and procedures can be daunting, even for the most astute individual or staff. At The Visual Consultancy Corporation, we help our clients manage and control their multilingual documentation flows.





Feedback and Consultation
At all stages of developing an international communications strategy, it's vital for a product manager to have relevant feedback from various geographical and functional areas of the company. When planning your integrated communication, education or publication campaign, we help you take that feedback into consideration and provide you with the latest information available. In addition we help you with setting up, organizing and maintaining advisory boards with opinion leaders, key specialists, doctors, primary care nurses, and advocacy and patient groups.





Advertising and Marketing
Advertising and marketing communications require a comprehensive approach for successful multicultural execution. The strategy and tactics of a program must be analyzed and tailored to the specific target market. In order to achieve the desired effect, the style and tone of individual pieces must be adapted and refined to fit the nuances of the target culture. We apply our expertise and resources to develop and refine creative strategy, to adapt, translate and effectively execute print and broadcast and multimedia (Internet) advertising, as well as collateral marketing materials and publishing tools. We have experience in strategic and multilingual development of product monographs, proceedings, print advertising, multimedia and broadcast advertising, direct mail and OTC/DTC promotion.



Market Research
Helping you gain better understanding of your market, how it works and where you are positioned within it. We design questionnaires, organize telephone campaigns and run focus groups to gain the qualitative and quantitative information you require. From the outcome, we can then help you to put together an integrated communications campaign that will help you reach your goals.





Design
We create a new image or update an existing one from type, symbols and sometimes thin air. Space and time take on a new dimension, be it a single ad or complete campaign, international or national. Our versatile approach is to create communication, education and publishing tools as adaptable as they are effective. Whatever it takes, we help you make your mark.





Medical Illustrations
We create a variety of professional and consumer medical illustrations, including anatomical, surgical, and computer-generated art, using a variety of drawing styles, combining traditional and digital techniques. Traditional techniques include pen and ink, colored pencil, watercolor and pastels. Digital techniques include a variety of software based tools including Photoshop, Painter, Illustrator, CorelDraw, PageMaker and PowerPoint. We provide artistic, accurate, and affordable visual solutions for diverse client needs. Our clients include, but are not limited to, biotech, pharmaceutical, research, and medical device industries; healthcare professionals; advertisers; publishers; educators; and attorneys.




Regulatory Support Services
Harmonizing your communication, education and publishing tools with regulatory guidelines. Regardless of the market you are working in, there are regulations governing what you can and cannot say or do and how much you can spend on marketing and communications. We make sure that you're fully aware of all regulations -- local, national and international.





Broadcast, Audiovisual, and Multimedia Productions

Moving, energetic presentations can bring any message home. Our services include complete script research, development and production for educational projects, satellite symposia and other medical meetings and conferences, computer graphics, animation, (broadcast) video productions, and Internet projects. Also, with the addition of interactive media into the marketing mix, marketers need to capitalize on the global implications of these very efficient and effective media. The widespread use of new media (including the Internet, CD-ROMs and touch-screen kiosks) opens new passages of opportunity for marketers to reach global markets from their own desktop. The Visual Consultancy Corporation can help you effectively utilize new media in your marketing mix. From high-level Web site architecture and development to corporate design and integration, our ePublishing team is dedicated to providing quality communications, publishing and multimedia design and development, HTML programming, global Internet/Web site marketing, new media strategy development and multicultural execution of the highest of standards.





Translations and Validations
The Visual Consultancy Corporation is capable of meeting the challenge of handling medical translations and validations for international publications or print promotions. Native speakers, who are specialists in their respective fields, who work in their home countries and benefit from our online terminology support, perform our translation services. To further ensure that our translations are accurate and effective, we use a proven validation process for each translated text. In addition, our translators and validators can work one-on-one with your key personnel whose language corresponds to the translated material to make sure your message is reaching its target audience.