Standalone or Integrated
Whether a project calls for a fully integrated pre-launch communication and education program, strategic communications at a later stage in the product cycle, or a standalone-marketing tool, the team behind The Visual Consultancy Corporation has the vision, creativity and technical expertise to deliver. We can provide the powerful synergy of strategic direction, scientific understanding and creative vision, drawing on a broad range of media to meet all requirements. We also offer a unique partnership, founded on our proven track record of successfully meeting the commercial and communication, educational and publishing challenges of global pharmaceutical marketing.




The Creative Mix
We know the value of a strong showing, making the kind of quick impression that does the job. That is why we offer creative services with a sharp, clear focus. Graphic design, copywriting and editorial support are all part of the creative mix of The Visual Consultancy Corporation. Our work encompasses the entire range of communication vehicles. Publication design and management. Advisory boards and opinion leader development. Scripting for audio and video production. Advertising and sponsorship. Logo design. Complete campaigns. Educational support and training materials. Annual reports and package design. Event management and exhibition design.




Training and Communication Tools Developed to Meet Your Needs
At The Visual Consultancy Corporation, all projects begin with our client's objectives. From these a team of experienced educators, researchers, medical writers, editors and designers devise, develop and produce exciting, high-quality medical training, education and communication tools for target audiences within the healthcare industry. We combine our experience in paper-based medical and technical communication with established multimedia and Web technologies.

We establish content and structure, and write or program, in-house; we select and manage outside suppliers -- ensuring quality and delivery-- for other specialist skills. The key features of the training and education tools we develop are expertise and interaction: expertise from course leaders who are at the cutting edge of their field; interaction and participation through a training style and media selection that stimulates interest.




Medical Publications Services
The Visual Consultancy Corporation offers design, art direction and editorial management for virtually any type of publication. Trade magazines. Newsletters. Detail aids and product monographs. Abstract books. Online medical communications. Education support materials and internal employee publications. Our versatile experience in publications [hyperlink naar Contract and Corporate Publishing] includes the redesign of existing publications and the launch of new magazines and newsletters. We can advise on and develop detailed pre- and post-launch publications plans, coordinate and arrange for an advisory board, and make sure that your communications materials are in line with all regulations that apply. We provide complete service from concept and production through coordination of all contracted materials and printing.




The Essence of an Image
Trademark. Logo. Identity system. These are the essence of an image in business, the graphic symbol of a product of service. And a good company image not only works, it lasts and keeps working over time.

The Visual Consultancy Corporation has made its mark in designing effective logos and developing functional identity systems. We concentrate on turning ideas into tangible, memorable images. We start early, when ideas are only a spark, getting to know the company and the product. We review the message, audience and usage for a trade symbol. We avoid preconceptions and tired approaches, and emphasize innovation, style and adaptability. Finally, we explore a range of options before a final logo choice is made. We design with a complete system in mind, creating an image that can be presented in any format --from corporate stationery and package design to T-shirts. Originality is the key. Each logo or identity system we design is influenced by the unique needs of our client. Whether you need a new logo for new product or venture, or an update of your existing logo for a change, we give you an identity that communicates. We are Committed to Helping You Communicate.


A Versatile Approach
The Visual Consultancy Corporation's versatile approach includes strategic planning, management, graphic design, copywriting, editing and imagination -- words and images combined to promote any message, communicate with any market. We begin by working one-on-one with you and your ideas, testing the possibilities, refining the best of the lot. And then we create.




The Complete Package
At The Visual Consultancy Corporation, we have the expertise, talent and resources to develop a comprehensive, integrated communications program. We can help clients create a complete communications package -- from detail aid and product monograph to slide kit, from interactive Internet presentation to satellite symposium and scientific congress -- that is carefully planned and orchestrated to reach your target audience.


The Balance in Communication
Any effective form of communication relies on a balance. Pair a dynamic visual image with something meaningful to say and the picture is complete, the message hits home. Our editorial side offers this balance: creative, medical and scientific writing services to complement our design. This complete service provides you with a fresh, objective approach to all promotional and editorial projects -- from initial concept and copy development on an extensive campaign to careful editorial organization of a newsletter, marketing publication, annual reports, and more.

We work with you to research and refine all the available materials. We listen carefully to what you tell us about the product, develop working outlines and rough drafts, and then work closely with you to formulate a message that communicates effectively. We can provide original editorial material, or edit existing materials. In either case, we organize ideas into words and words into communication.




A Uniquely Qualified Team
The team behind The Visual Consultancy Corporation is uniquely qualified to meet our clients' communication, training and publishing requirements. Each member possesses a rare combination of biomedical postgraduate qualifications and/or healthcare experience along with online and traditional medical marketing, communication, publishing, public relations and media expertise. Additionally, our support staff consists primarily of experienced international communications professionals with advanced degrees in linguistics, translation, cross-cultural communication, marketing or publishing. Our International Communication Specialists are native speakers of key market languages.



Making the Most of Your Brand
Our commitment to excellence in business strategy and creativity can optimize our clients' brand promotion and product marketing. At The Visual Consultancy Corporation, we maximize your brand's potential by first focusing on a thoughtful, effective business plan, and then applying our expertise in communication and publishing.




Creating Identity System Guidelines
It's important to reinforce your identity in the world around you. Identity Systems Guidelines are the key to a cohesive, successful and innovative image that helps you realize the true objectives of your communications effort. We'll show you how to consistently apply your corporate identity when dealing with physicians, nurses, patients, suppliers, investors, the news media, employees and others. Correct use of your image will build recognition and market share for your business, as well as protect and enhance your valued trademarks and tradenames. Your Identity System Guideline will prove to be a source of binding strength for your company and your brands.


An International Network of Communication and Publishing Partners
To provide clients with a full range of integrated healthcare consulting, marketing, communications and publishing services, we work closely with Grayton Integrated Publishing, Grayton Integrated Healthcare and other corporate members of the Sandstone Communications Network, with facilities in Amsterdam and Almere (Netherlands), Detroit and Los Angeles (USA), Paris (France) and Cambridge (UK). Together we can draw on an international array of expertise to help you and your subsidiaries implement integrated communication strategies.

For more information contact The Visual Consultancy Corporation