At The Visual Consultancy Corporation we know that more often than not, your bottom line is juts that - the bottom line. That's why we offer you an array o options to offsett the costs of your publication. Here are a few examples of how The Visual Consultancy Corporation can get you more for less:



Advertising

In some cases, revenue can be generated in this manner to recover a portion of publication costs. In fact, it's sometimes possible to use advertising to actually create a profit center. But it is a strategy that must be approached very, very carefully. First The Visual Consultancy Corporation will work with you to thoroughly analyze your editorial mission, audience and potential advertising base. Then, if results look promising, we can help you create, launch and successfully manage advertising sales efforts.




Subscription promotion to outside audiences
You magazine or publication may have a wider appeal to customers, allied industries and partners. If so, The Visual Consultancy Corporation can help you develop and manage paid subscription strategies.




Selling internal company subscriptions
There may be other corporate divisions or departments in your corporation that are not receiving your magazine or publication but might benefit from it - and be willing to pay for it. The Visual Consultancy Corporation has experience in developing internal subscription marketing programs.




Interdepartmental cost sharing
Other divisions and departments in your corporation may be interested in reaching your audience. Perhaps they would be willing to share the ride and contribute to editorial and /or production costs. The Visual Consultancy Corporation can get to know your organization and identify these potential cost sharers.




Using your distribution system to deliver other communication vehicles
The Visual Consultancy Corporation can help you explore options such as piggybacking your magazine or publication with other corporate publications and vice versa.








For more information contact
The Visual Consultancy Corporation