At
The Visual Consultancy Corporation
we know that more often than not, your bottom line is juts that -
the bottom line. That's why we offer you an array o options to offsett
the costs of your publication. Here are a few examples of how The
Visual Consultancy Corporation can get you more for less:
Advertising
In some cases, revenue can be generated in this manner to recover
a portion of publication costs. In fact, it's sometimes possible to
use advertising to actually create a profit center. But it is a strategy
that must be approached very, very carefully. First The
Visual Consultancy Corporation will work with you to thoroughly
analyze your editorial mission, audience and potential advertising
base. Then, if results look promising, we can help you create, launch
and successfully manage advertising sales efforts.
Subscription
promotion to outside audiences
You magazine or publication may have a wider appeal to
customers, allied industries and partners. If so,
The Visual Consultancy Corporation can help you develop and
manage paid subscription strategies.
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Selling
internal company subscriptions
There may be
other corporate divisions or departments in your corporation that
are not receiving your magazine or publication but might benefit from
it - and be willing to pay for it. The Visual
Consultancy Corporation has experience in developing internal
subscription marketing programs.

Interdepartmental
cost sharing
Other divisions and departments in your corporation may be interested
in reaching your audience. Perhaps they would be willing to share
the ride and contribute to editorial and /or production costs. The
Visual Consultancy Corporation can get to know your organization
and identify these potential cost sharers.

Using
your distribution system to deliver other communication vehicles
The Visual Consultancy Corporation
can help you explore options such as piggybacking your magazine or
publication with other corporate publications and vice versa.
For more information contact
The Visual Consultancy Corporation |